Blog | Elevation

How to Turn Aging Units and Cold Leads Into Profit

Hannah Hubner — Tue, 03 Mar 2026 19:10:11 GMT

Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads.

The Challenges Facing Dealerships

In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in potential customers turning to nearby competitors. Dealerships need efficient strategies to move stagnant inventory and capture every possible lead to stay ahead in this competitive environment.

Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors

Hannah Hubner — Tue, 03 Mar 2026 19:06:59 GMT

Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained.

Navigating Uncertainty: How Dealers Can Win in a Shifting Automotive Market

Chase Hubner — Tue, 03 Mar 2026 19:02:17 GMT

The U.S. automotive market is in flux. Tariff uncertainty, inventory volatility, rising interest rates, shifting consumer habits, and evolving digital behaviors are making it harder than ever for dealerships to maintain consistent sales and service performance. The rules of engagement have changed—and success now requires not just strategy, but precision.

How to Approach Data Integrations in Phases

Chase Hubner — Tue, 03 Mar 2026 18:56:37 GMT

While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue.

Once you've pinpointed the key areas your dealership should concentrate on, what is the most effective way to implement those changes?

Unlocking the Power of Your Customer Data Platform for Maximum Impact

Hannah Hubner — Tue, 03 Mar 2026 18:51:36 GMT

In today’s digital landscape, leveraging data effectively is a game-changer for businesses looking to enhance customer engagement and boost revenue. A well-implemented Customer Data Platform (CDP) is no longer just an advantage—it’s a necessity. Let’s explore how you can maximize the potential of your CDP to drive sales, streamline operations, and future-proof your marketing strategies.

Measuring Vendor Accountability: Key Metrics for Car Dealership Success

Skip Soucie — Tue, 03 Mar 2026 15:57:28 GMT

In the highly competitive automotive market, dealerships depend heavily on third-party vendors to help drive sales, generate leads, and enhance the customer experience. These vendors play an essential role in the dealership’s growth, whether they provide digital marketing services, lead generation, or CRM solutions. However, to ensure that these partnerships deliver tangible results, dealerships must establish clear expectations, track the right performance metrics, and focus on long-term outcomes.

Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors

Chase Hubner — Mon, 02 Mar 2026 20:55:21 GMT

The National Automobile Dealers Association (NADA) Conference is known as the “Super Bowl” of the automotive industry, where dealers, vendors, and experts converge to learn, network, and discuss the latest industry trends. But for third-party vendors, it's more than just a chance to showcase their products—it's an invaluable opportunity to understand the real challenges that dealers face.

We recently sat down with Sheridan Schreiber, an account executive at Edifice Automotive Marketing, to reflect on her first experience attending NADA in New Orleans. Sheridan, who was initially nervous but excited, learned firsthand how big and complex the automotive industry really is. With only 30% of expected attendees showing up due to a snowstorm, it was still clear just how massive the space is—and how much room there is for vendors like Edifice to grow and support dealers in the best ways possible.

But it wasn’t just the scale of the conference that impressed her. It was the conversations she had with dealers that really stood out, especially one core theme that kept coming up: dealers want vendors to be transparent with their data.